Google announced a little while ago that they have cemented their strategy of mobile first indexing. What this means to you, your business, and your customers is this:
If your site is fully responsive to mobile, your listing will be prioritized over those similar businesses who do not have mobile-friendly pages. Although there are a lot of factors that determine Google rankings, if we were to compare your site with a competitor’s, and they’d been around for 10 years, you could rank higher if your site is mobile friendly and their site is not!
There is a misconception that in order to have a website optimized for mobile, you have to build two different sites. Wrong! You don’t have to! Sure, you can have a scaled down version but you shouldn’t have to compromise usability or content on mobile. How many times have you viewed a site on your phone only to not be able to find the information that you need without clicking on “View Full Site” or “View Desktop Version?”
How frustrating! The same information you share on your desktop version should be on your mobile site. The layout should be the only thing that changes.
The Rise of Mobile First
Back in 2015, mobile search officially surpassed desktop! Mobile has taken over. It’s not a fad that will disappear. Plus, social is becoming a bigger part of website design and strategy because consumers are searching for and reviewing products on social media platforms first and foremost and are therefore actually spending less time on customer websites until they are ready to buy. Here are some amazing numbers about mobile commerce and consumer behaviours:
On Black Friday 2016, more than 40% of all sales were on mobile devices – not desktop and not in-store!
- 40% of mobile users will go to a competitor’s website if they have a negative experience on a slow or poorly functioning mobile site.
- 84% of mobile users have experienced difficulty completing a mobile transaction.
- 62% of mobile users have made a purchase using their mobile in the last 6 months and 1/3 of all sales over the 2016 holiday season were made on a smartphone!
- Perhaps most astoundingly, 80% of shoppers used a mobile inside the physical store to either look up a product’s specs, read reviews on the brand’s site or on social, find other locations, or find alternatives.
These stats are more than enough support to show why you should have a fully functioning mobile site! Regardless of whether your business is involved in ecommerce, you still need to have a fully functioning site for customers and clients to find you, get to know you, and be able to connect with you and approach you. If they can’t find what they need easily, they’ll go elsewhere.
Convenience is king right now.
eMarketer wrote that clients are picking the most convenient channel to find you, whether that’s looking down at their mobile phone or staring straight ahead at a store shelf. Localytics wrote that your users call the shots when it comes to how they interact with your brand, and it’s your job to keep up! We have a client who recently had a 100x click-through rate on mobile compared to on desktop. It’s obvious: People prefer mobile. People prefer convenience.
For years, we have been building sites as fully functioning on mobile, right from the onset. We have never considered mobile to be an afterthought – we design it right, the first time. Many of our clients have come to us after having their site built by someone else who didn’t get it functioning properly and they were losing money.
Don’t leave money on the table. Make sure your site is ranking high on Google, that it is convenient for your clients to use, and that it’s fully optimized. Give us a call and we’ll help you through it.
Writer, geek, Mom, wife, friend – in no particular order, just like my house.